Kako učiniti muzikologiju dostupnijom uz pomoć radija?

This article presents the Croatian Music Alphabetarium of Radio, one numerous music broadcasts Radio's Third Program (HR3), only specialized publicradio station for culture in Croatia, as a case study (seemingly successful) attempt to make scholarly musicological texts (in form radio speech) more accessible. The results market research published 2015 speak favour possibility making scientific accessible general public with help radio. These were compared and supplemented German survey from 2006, which clarify expectations classical listeners, thus helps us understand listeners' expectations, have not been researched our country so far. also reveals that listeners are willing listen speech up half an hour if they arc interested topic, what encourages present argue publication on Furthermore, broadcast deals two out fourteen most interesting topics - cultural heritage contemporary culture. musicologists who studied musicology journalism well media educated, publish their professional journals but HR3. In order happen HR3 editors, accomplished journalists, demonstrate willingness superiors texts. Since foundation Radio program 1964) Department Musicology Zagreb 1970), named Journalism period between 1977 1994, these conditions had met until outbreak COVID-19 pandemic. During (1964-2020) regularly broadcasted texts, last eight years IIR3 has produced many weekly monthly pandemic given rise negative trend reducing broadcasts, hopefully long. © 2021 Musicological Society. All rights reserved.